The Starting Point For Business Is Choosing the Customers With Whom You Will Share The Value Generation Journey.

The ultimate end point of a business is to create and retain customers. The first step towards that end point is to choose the right ones.

E4B Podcast Cover for Episode #152 Featuring Derek and Laura Cabrera

152. Laura and Derek Cabrera: Building An Entrepreneurial Business Culture With Systems Thinking

Why do entrepreneurs start businesses in the first place? They have a vision for the future and seek to work with other people to bring it about.