Articles

I believe that the truly just society – and the one that serves all its members best – is the one that encourages and supports the creativity, imagination, and freedom of its entrepreneurs. You’ll find some important support for this thinking in topics I’ve been writing about lately.

What’s The Ideal Age To Be An Entrepreneur? Let Market Conditions Decide.

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[postintro]This is the first article in an occasional series…

4 Rock-Solid Basics Carry Entrepreneurs Through Crucial Periods Of Business Transition.

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[postintro]Please welcome our newest guest contributor, Lucy…
Epic Calling Of The Entrepreneur

The Epic Calling Of The Entrepreneur.

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Many of us feel the pull of contributing to something “bigger…
Marketing

Thinking About Reducing Marketing and Advertising During This Down Economy? Perhaps You Should Think Again.

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These are interesting times for sure, with many small and large companies making hasty decisions to cut back and, in many cases, to cut out of their budget, the most competitive market tool - advertising. Companies that are in survival mode should not decrease their advertising spend in the short run.

Value-In-Experience Is The New Way That Firms See Potential For Value For Their Customers.

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Firms who follow the Austrian Business Model framework are focused…

Your Value Proposition Language Is Your Customer Commitment And Your Company Culture.

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Peter Drucker is famous for, among many other pieces of business…