The Economics for Business Podcast

A podcast based on the winning principle that entrepreneurs need only know the laws of economics plus the minds of customers. After that, apply your imagination.

E4E Podcast Cover for Episode #55

55. Dr. Mark Packard On The Tools You Need To Make The Value Learning Process Work For Your Business

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In this week’s Economics for Entrepreneurs podcast, Dr. Mark Packard tells us more about his research into the value learning process, and reveals two tools he has developed to help business teams to learn from customers and prospects.
E4E Podcast Cover for Episode #54

54. Steve Mariotti: Teaching Entrepreneurship as the Universal Route to a Better Life.

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Can entrepreneurship be learned? We’d like to believe it can, since entrepreneurs drive economic growth – creating tomorrow as Per Bylund puts it – and betterment for their individual customers and for society.
E4E Podcast Cover for Episode #53

53. The Entrepreneurial Ethic: What Drives Entrepreneurs to Create the Future?

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Non-one has thought more deeply about the entrepreneurial ethic than Per Bylund. The subject is critical for understanding the source of energy in the free market system, the sources of economic growth, the creation of value, the making of a just and moral society, and the success of individuals and firms who make the commitment to entrepreneurship.
E4E Podcast Cover for Episode #52

52. Mark Schaefer: The Future of Marketing Is Austrian – How Human-Centered Marketing Can Fix A Business Function That Has Lost Its Way.

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This week I spoke with Mark Schaefer about his iconoclastic and deeply insightful book Marketing Rebellion, in which he expounds the solution to modern marketing’s failures, via an approach he calls Human-Centered Marketing.
E4E Podcast Cover for Episode #51

51. David Rapp on Harnessing Accounting To Your Purpose

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Accounting is a tool for entrepreneurs to achieve their business…
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50. John Rossman on the Principles And Mechanisms Of Business Growth

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Principles are the guiding cultural lights illuminating for employees and partners how your company thinks about its mission and about customers and customer value. Mechanisms make the principles operational – every time, by every team, on every project, without fail or variance.
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49. Paul Tenney’s Global Entrepreneurial Journey Leads To Database Technology Success in Asia

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On this week’s Economics For Entrepreneurs podcast, Paul Tenney describes…
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48. Chris Casey’s Journey To A Distinctively Austrian Financial Services Business

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Learn how directly Austrian Economics can be applied in entrepreneurial business design. A creative founder of a financial services firm demonstrates to customers how an understanding of business cycle theory and monetary theory can be applied to investment portfolio design.
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47. John Chisholm’s Tools And Techniques For Success In The Entrepreneurial Process

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In this episode, Hunter Hastings talks to John Chisholm, author of Unleash Your Inner Company: Use Passion And Perseverance To Build Your Ideal Business.
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46. 8 Austrian Actions for 2020

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Entrepreneurship is action. It’s a process in which the actions…
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45. 2019 In Review: Four Principles Of Austrian Economics You Can Usefully Apply To Your Business

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In an attenuated Christmas Eve podcast, we highlighted four of…
E4E Podcast Cover for Episode #55

44. Mark Packard on The Value Learning Process

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Entrepreneurs are redrawing the Customer Journey Map. Based on the latest knowledge from both economics and neuroscience, Dr. Mark Packard explains the five stages of the Value Learning Process on today's episode.